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2014-07-21 - 16 comments
We presented our Summer Collection on July, 18th, during an event organized for the 40th anniversary of the famous hairdresser and stylist Luis Macavi and Hugo López, in appreciation of their contribution to the style avant-garde in Northern Spain.
HETZL was the brand chosen to dress the masculine models. We had the chance the present the Collection in the open air in an unmatched setting: the access gangway to the Oscar Niemeyer International Culture Centre in the coastal village of Avilés, a post-industrial setting on the coast of the Cantábrico Sea characterized by its cultural offer and its halfway setting between the beach and the mountains.
Music, fashion and style were the stars of this fashion parade, presented by María Álvarez, the TV presenter. Recognized international models like Mister Universe, Carlos Maturana, Mister Spain, Luis Gallardo, or the models John Ramos and Segis Trigo wore the designs of the new HETZL Summer Collection. We loved seeing Carlos Maturana wearing the CURCH model or how DOWNSIDE looked when Segis wore it, or John the ABSTRACT LOVE. Here are the pictures of the show. We hope you will enjoy them.
Finally, we want to thank all participants and the public for the warm welcome of the collection and also the rest of the participants involved in the event.
2014-07-08 - 76 comments
Almost 8 years have passed since HETZL surged as the project of a group of designers with large experience in the fields of graphic design, illustration and visual communication. Finally, and after so long and so many delays, we can assure that we have made our dream to build a clothing and accessories brand come true. HETZL is inspired in design, the arts and culture; it aims at offering high value products for all those who lived obsessed by graphic design, photography, architecture or any other kind of sensorial experimentation linked to creativity.
In this first collection, we have drink from different sources, mainly geometry and abstraction, identifying the existing gap in the dressing graphic products in today´s market. We have avoided profusion and ornaments to search for a clear and direct message seasoned with fresh and radiant summer colors.
Another important ingredient of the designs is the use of typography; we are actual “type-addicts”. We are passionate of the graphic forms of letters and their rotundity. This is the reason why our designs are mainly typographical. We have also recalled Mies van der Rohe and we start our series of famous sentences of design and art history. In the future, we will recall Josef Albers, Marcel Breuer or Paul Rand. They all have their brains in HETZL.
With regard to production, for this first collection we have mainly leaned on serigraphy with artisanal manufacturing. We have elaborated the T-shirts with the highest possible quality, fresh and light, but ensuring durability wash after wash. We have used edge cutting serigraphy techniques to alleviate the ink load on ten dark colored T-shirts and accomplish a touch that becomes increasingly soft the more you wash the T-shirt. The impressions are especially large, of 50 cm height; we love that the logos occupy as much space as possible, you know: “Please print the logo at a larger sizeJ”. We also have printed the pieces with a distinctive, not disturbing identifier, without labels.
Each T-shirt of our new collection is the summary of a great effort in design and manufacturing which we hope will please you as much as it pleases us.
Send us your comments; take part in our Facebook page to get promotional codes or free T-shirts, follow us in Twitter… HETZL is nothing without you,
Posted on Featured Posts