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2014-12-17 - 32 comments
During the last weekend, December, 13th – 14th, HETZL was present at a new edition of the LABshop flea market organized by LABoral Centro de Arte y Creación Industrial (Art and Industrial Creation Centre).
The Gijón Art Centre is promoting since 2008, with the successive editions of this market, the sake of exclusive products designed by regional artists: design T-shirts, badges, pictures, post cards, decorative objects, jewelry… At the same time, this initiative brings art closer to children, with workshops organized during the market days.
Dozens of designers from Asturias met close to our booth were, among other, the Aventuras Literarias editorial company, Okappi with its exclusive furniture manufactured with recycled materials or To the Wild with its famous teepees.
The slogan of this year´s LABshop market, “handmade with love”, is a good description of our products. For this reason, HETZL presented part of its 2015 Collection, with a limited edition of design T-shirts and handmade graphic sweaters. During the two days of the market, we experienced the warm acceptance of our products by the visitors.
We want to thank the people of Fusion Street for relying once again on us, as well as the organization of the LABshop market and the staff of LABoral Centro de Arte y Creación Industrial (Art and Industrial Creation Centre) for making this market possible.
We want to also thank all the other artists, brands and stores, and all the visitors during this weekend.
You can also read more about this market:
- LABoral Centro de Arte http://www.laboralcentrodearte.org/es/recursos/prensa/noticias/laboral-mercadillo
Last Sunday, October, 6th, we attended a new edition of the Rave Market at Sala Shoko, the in well-known La Latina District in Madrid – between the Rastro Flea Market and Lavapiés -. The session was celebrated from 12:00 a.m. to 21:00 p.m.
This issue of the Rave Market in Shoko, a market already operating for two years and which enhances recycling and exchange of second hand goods, reserved a full floor to SamyRoad hosting HETZL.
SamyRoad is an already well-known social network for trends, an online fashion platform in which not only fashion trends are present, but also travels, arts, music, audiovisual… Thus, it becomes a community to share content and also to purchase.
Along with HETZL, in this SamyRoad area were other brands and shops, like Luceral, Ganga Shop, Jumper It!, Somewhear, Baraka, Dimuff, Fuimine, Monks, Four Cottons, Amintas Fashion, Gossips made me famous or TheLucius…
HETZL presented its T-shirts collection in what was our first market During the nine hours of the Rave Market, we could perceive the great acceptance of our items by the attendants.
We from HETZL want to thank SamyRoad for inviting us on this occasion, and the Rave Market organization to make our attendance possible.
We also want to express our gratitude to the rest of the brands and shops, to the INdiyeis, who contributed the music, and to all visitors during this Sunday.
And also on SamyRoad´s website:
2014-07-21 - 16 comments
We presented our Summer Collection on July, 18th, during an event organized for the 40th anniversary of the famous hairdresser and stylist Luis Macavi and Hugo López, in appreciation of their contribution to the style avant-garde in Northern Spain.
HETZL was the brand chosen to dress the masculine models. We had the chance the present the Collection in the open air in an unmatched setting: the access gangway to the Oscar Niemeyer International Culture Centre in the coastal village of Avilés, a post-industrial setting on the coast of the Cantábrico Sea characterized by its cultural offer and its halfway setting between the beach and the mountains.
Music, fashion and style were the stars of this fashion parade, presented by María Álvarez, the TV presenter. Recognized international models like Mister Universe, Carlos Maturana, Mister Spain, Luis Gallardo, or the models John Ramos and Segis Trigo wore the designs of the new HETZL Summer Collection. We loved seeing Carlos Maturana wearing the CURCH model or how DOWNSIDE looked when Segis wore it, or John the ABSTRACT LOVE. Here are the pictures of the show. We hope you will enjoy them.
Finally, we want to thank all participants and the public for the warm welcome of the collection and also the rest of the participants involved in the event.
2014-07-08 - 76 comments
Almost 8 years have passed since HETZL surged as the project of a group of designers with large experience in the fields of graphic design, illustration and visual communication. Finally, and after so long and so many delays, we can assure that we have made our dream to build a clothing and accessories brand come true. HETZL is inspired in design, the arts and culture; it aims at offering high value products for all those who lived obsessed by graphic design, photography, architecture or any other kind of sensorial experimentation linked to creativity.
In this first collection, we have drink from different sources, mainly geometry and abstraction, identifying the existing gap in the dressing graphic products in today´s market. We have avoided profusion and ornaments to search for a clear and direct message seasoned with fresh and radiant summer colors.
Another important ingredient of the designs is the use of typography; we are actual “type-addicts”. We are passionate of the graphic forms of letters and their rotundity. This is the reason why our designs are mainly typographical. We have also recalled Mies van der Rohe and we start our series of famous sentences of design and art history. In the future, we will recall Josef Albers, Marcel Breuer or Paul Rand. They all have their brains in HETZL.
With regard to production, for this first collection we have mainly leaned on serigraphy with artisanal manufacturing. We have elaborated the T-shirts with the highest possible quality, fresh and light, but ensuring durability wash after wash. We have used edge cutting serigraphy techniques to alleviate the ink load on ten dark colored T-shirts and accomplish a touch that becomes increasingly soft the more you wash the T-shirt. The impressions are especially large, of 50 cm height; we love that the logos occupy as much space as possible, you know: “Please print the logo at a larger sizeJ”. We also have printed the pieces with a distinctive, not disturbing identifier, without labels.
Each T-shirt of our new collection is the summary of a great effort in design and manufacturing which we hope will please you as much as it pleases us.
Send us your comments; take part in our Facebook page to get promotional codes or free T-shirts, follow us in Twitter… HETZL is nothing without you,
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